Lars de Kock

– Operating Partner

Lars joined Plain Vanilla Investments in 2022 as CEO of portfolio company Begra Group, and joined the investment team in 2025.

Before that, he ran several PE-owned e-commerce companies in the B2B and B2C sector, was Investment Manager at Mentha Capital, strategy consultant at McKinsey & Company, and began his career developing and marketing a SaaS solution for the European insurance industry.

Lars holds an MBA degree from the Kellogg School of Management at Northwestern University.