Our team

Our team consists of experienced investors, all of whom are professionals with extensive, hands-on experience. In an engaged and enthusiastic way we transfer our knowledge and support entrepreneurs with specific know-how and experience. It makes working with Plain Vanilla into a special experience. One that is unlike any average working relationship with an investment company..

Experience counts

The four Plain Vanilla partners are all entrepreneurs and combine well over 70 years of experience in interacting with mid-market companies from a private equity and corporate finance perspective. In addition, the team has a successful and long-standing track record of actively managing operations in supporting or executive roles.

Roy has a passion for dealmaking and finding “plain vanilla” solutions to complex situations. He has extensive experience with supporting management teams to realise transitions and growth strategies.

Roy van der Geest

Partner

Hein loves strategic and operational challenges. He is a highly experienced financial specialist and is known for his entrepreneurial endurance and persistence.

Hein Hoogduin

Partner

Arthur is result driven but always has an eye for the bigger picture. He has the drive and passion typical of an entrepreneur, with first hand experience of the thrills as well as the challenges involved.

Arthur Tjon

Partner

Laurens has 4 years of direct investing experience in several industries, ranging from business services to food, manufacturing and software companies.

Laurens den Herder

Investment manager

David has always been interested in investing and entrepreneurship, and enjoys working at this intersection at Plain Vanilla.

David Vroom

Investment analyst